Coke Side of Life: Coca-Cola Art Remix
Image by Coca-Cola Art Gallery
COCA-COLA SIDE OF LIFE ART REMIX
www.coca-cola-art.com
The imaginative portraits of the “Coca-Cola Santa Claus” that Haddon Sundblom painted over a span of 33 years forever changed the world’s perception of the North Pole’s most-famous resident. From Sundblom’s brush strokes emerged the quintessential look of Santa Claus that, over time, would be adopted by people around the world as the popular image of Father Christmas. Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Sundblom’s version became the standard for other renditions of Saint Nick and is the most-enduring and widespread depiction of the holiday icon to this day.
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
Coke Side of Life: Coca-Cola Art Remix
Image by Coca-Cola Art Gallery
COCA-COLA ART GALLERY
www.coca-cola-art.com
In 1906, the ‘Coca-Cola’ company hired William D'Arcy, who set the tone of Coke's advertising for the coming decades. He held the view that "‘Coca-Cola’ advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life". D’Arcy showed pleasant people drinking ‘Coca-Cola’ while doing sociable activities such as shopping and playing games.
In the 1920s, ‘Coca-Cola’'s advertising began to reflect the prosperity of the times. Advertisements depicted the rising middle class participating in activities once reserved for the elite in society. An advertising poster shows a couple of friends, chillin’ outside at a party. An other cardboard shows a young girl being pulled on a board behind a boat. The advertisements created images that people aspired to emulate. And with the growing prosperity, such a dream was within everyone’s reach.
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
Coke Side of Life: Coca-Cola Art Remix
Image by Coca-Cola Art Gallery
COCA-COLA ART GALLERY
www.coca-cola-art.com
In 1906, the ‘Coca-Cola’ company hired William D'Arcy, who set the tone of Coke's advertising for the coming decades. He held the view that "‘Coca-Cola’ advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life". D’Arcy showed pleasant people drinking ‘Coca-Cola’ while doing sociable activities such as shopping and playing games.
In the 1920s, ‘Coca-Cola’'s advertising began to reflect the prosperity of the times. Advertisements depicted the rising middle class participating in activities once reserved for the elite in society. An advertising poster shows a couple of friends, chillin’ outside at a party. An other cardboard shows a young girl being pulled on a board behind a boat. The advertisements created images that people aspired to emulate. And with the growing prosperity, such a dream was within everyone’s reach.
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
Coke Side of Life: Coca-Cola Art Remix
Image by Coca-Cola Art Gallery
COCA-COLA ART GALLERY
www.coca-cola-art.com
“Here’s the way to feel refreshed” was a slogan that caught the eye from magazine readers in the 1940s. “Your thirst takes wings when you treat it with to an ice-cold Coca-Cola”. Even the busiest man in the world comes up smiling after ‘the pause that refreshes’.
From the earliest days, ‘Coca-Cola’ has a very simple purpose, and that is to offer people of the world a moment out of the day to relax, to enjoy and to be refreshed.
The feeling when you drink an ice-cold ‘Coke’ from that traditional curvy glass bottle on a steamy hot day is one of those things you never forget or fail to appreciate. Your whole body relaxes as that caramel-like sweetness hits your tongue and is followed by that wonderfully pleasant burn as it hits the back of your throat and is finally welcomed by your stomach as it quenches your thirst. That, my friends, is refreshment!
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
Coke Side of Life: Coca-Cola Art Remix
Image by Coca-Cola Art Gallery
COCA-COLA ART GALLERY
www.coca-cola-art.com
“Here’s the way to feel refreshed” was a slogan that caught the eye from magazine readers in the 1940s. “Your thirst takes wings when you treat it with to an ice-cold Coca-Cola”. Even the busiest man in the world comes up smiling after ‘the pause that refreshes’.
From the earliest days, ‘Coca-Cola’ has a very simple purpose, and that is to offer people of the world a moment out of the day to relax, to enjoy and to be refreshed.
The feeling when you drink an ice-cold ‘Coke’ from that traditional curvy glass bottle on a steamy hot day is one of those things you never forget or fail to appreciate. Your whole body relaxes as that caramel-like sweetness hits your tongue and is followed by that wonderfully pleasant burn as it hits the back of your throat and is finally welcomed by your stomach as it quenches your thirst. That, my friends, is refreshment!
ROCKANDROLL AGENCY is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice. Contact: wdc@rockandrollagency.com
Blog: www.coca-cola-art.com
Official Website: www.coke-art.com
YouTube Channel: www.youtube.com/cocacola86artgallery
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